Job Description

Miami Association of REALTORS® is hiring: Chief Marketing Officer

Do you enjoy building marketing strategies that drive engagement, strengthen a brand, and connect people to meaningful products and services? Are you energized by using data, creativity, and collaboration to improve how an organization communicates with its members and the broader market?

If so, this role could be for you!

Miami REALTORS® is seeking a Chief Marketing Officer to lead marketing strategy while actively driving execution across engagement, communication, and growth initiatives. This role is responsible for translating strategy into action and ensuring consistent delivery across multiple marketing channels.

We are looking for a strategic, hands-on leader who can translate data into action, strengthen messaging, and drive measurable results in a fast-paced, collaborative environment.

Join one of the most visible and dynamic REALTOR® associations in the country and play a key role in shaping how a 60,000+ member organization communicates, engages, and grows. Miami REALTORS® offers a collaborative, action-oriented environment where professionals are encouraged to contribute, take ownership, and continuously develop. Expectations are high, priorities evolve quickly, and strong execution is essential. This culture has earned recognition as the #1 workplace in Miami-Dade County and a Top Workplace in South Florida for three consecutive years.

Responsibilities include:

Member Engagement & Communications

• Drive engagement through social media, email, and event-related communications
• Develop clear, compelling messaging that resonates with diverse audiences
• Evaluate and improve communication strategies to enhance effectiveness
• Develop and test targeted messaging for different audience segments
• Optimize communication timing and frequency to maximize engagement

Marketing Operations & Campaign Management

• Own and drive execution across multiple concurrent marketing initiatives, ensuring deadlines, priorities, and deliverables are consistently met
• Oversee marketing operations, social media, and promotional campaigns
• Monitor and analyze campaign performance, adjusting strategies to improve engagement and results
• Ensure cost-effective use of resources to support acquisition, retention, and participation
• Develop and manage the annual marketing budget aligned with strategic priorities
• Track outcomes and identify opportunities to improve performance

Strategic Marketing Leadership

• Develop and implement a comprehensive marketing strategy aligned with organizational goals
• Use social media as a strategic tool to deepen engagement with Miami REALTORS®’ 60,000 members
• Lead market research and analysis to inform messaging, positioning, and strategic decisions
• Identify emerging trends, opportunities, and risks to maintain a competitive edge
• Evaluate new marketing opportunities that support growth and member value

Brand Management

• Ensure brand consistency across all marketing channels and materials
• Promote organizational brands to increase visibility and awareness across key audiences, including Global, Commercial, and YPN
• Identify and strengthen the organization’s unique brand positioning
• Contribute to messaging and content that drive awareness, participation, and value

Digital Initiatives & Platforms

• Support the website overhaul and use data to optimize performance
• Collaborate on the development and enhancement of the member learning platform
• Identify effective channels to communicate with members, the public, and prospective members
• Implement behavior-based marketing and automation strategies
• Leverage CRM systems to improve engagement, conversion, and retention

Cross-Functional Collaboration & Stakeholder Communication

• Collaborate with internal teams to align marketing strategies with organizational goals
• Provide updates, insights, and reporting across the organization
• Present marketing performance and updates at board meetings, both virtually and in person
• Coordinate with the organization’s PR firm and other external partners as needed

Knowledge and skills required:

• Digital marketing expertise across email, social media, and campaigns
• Data analytics and data-driven decision-making
• Experience with CRM systems and marketing automation
• Ability to leverage data to improve engagement and performance
• Proficiency with Microsoft Office and marketing technologies
• Canva/Adobe or similar tools preferred
• Experience with CRM integration or system transitions preferred
• Bilingual preferred
• Ability to use AI as a tool, not a dependency

Experience:

We are seeking a candidate with a proven track record of driving measurable engagement growth across email and social media, leading marketing operations, and executing campaigns that deliver clear results.

The ideal candidate has successfully owned and advanced marketing initiatives in a fast-paced environment, using data and testing to refine strategies, improve communication effectiveness, and increase audience engagement over time. Experience applying market research to inform strategy, supporting conversion and retention efforts, and working within complex, multi-channel communication environments is essential.

Salary and Benefits:

The salary range is $120,000–$160,000 annually, depending on experience. The compensation package includes medical insurance and access to a dental savings plan. The organization also offers a 401(k) plan with matching opportunities.

Compensation is commensurate with experience.

To arrange a confidential interview, send a résumé by responding to this ad or contact Amanda@successfulhiring.com

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