Analyst, Cust Relation Mktg - Mark & Graham Job at Williams-Sonoma, Inc., San Francisco, CA

bWNENWtGN09GNU1PRW0yL0h4Nmcramxo
  • Williams-Sonoma, Inc.
  • San Francisco, CA

Job Description

Analyst, Cust Relation Mktg - Mark & Graham

Job Description

About the Team

You will be part of the Pottery Barn Teen Customer Relationship Marketing team responsible for managing and optimizing the advertising investment across our paid marketing channels – Digital, Catalog, and Email – to maximize sales. Our job is also to ensure we are innovating and executing marketing campaigns across programs and channels that drive new customer acquisition as well as increased mindshare and wallet share with our existing customer base.

About the Role

As a Digital Marketing Analyst, you will focus on driving sales by helping optimize the marketing investment across all digital channels. Key responsibilities include supporting the testing and optimization of campaign performance, scaling successful campaigns, testing of content and marketing messaging, marketing budget management and reporting on KPI’s. You will partner with the program leads in paid search, paid social, affiliate marketing, display marketing, and other digital channels in planning, implementing, measuring, and optimizing the Pottery Barn Teen’s marketing spend. You will interact regularly with brand, finance, customer analytics and cross-channel representatives. A successful candidate should have exposure to digital marketing and possess strong analytical skills and attention to detail. You will build strong cross‑functional relationships and work in a fast‑paced, rapidly changing multi‑channel retail environment.

Responsibilities

  • Plan and set up digital marketing campaigns across all channels, including Paid Search, Paid Social, Programmatic/Display, Affiliates and Partnerships, to meet revenue and ROI requirements
  • Monitor performance across programs and conduct measurement and analysis on the effectiveness and efficiency of digital programs
  • Meticulously track spend, revenue, and KPIs on a weekly basis and make investment recommendations as necessary
  • Responsible for weekly reporting, including customer engagement metrics, trends, test results, campaign performance and creative performance
  • Identify and leverage synergies between all digital programs. Evaluate new customer acquisition metrics and subsequent value of customers acquired
  • Leverage available analytic tools to gather data and make marketing strategy and investment decisions
  • Manage monthly financial forecast and accruals
  • Collaborate with key brand stakeholders to help with the creative development process for all digital assets, for both new programs and refreshes of existing initiatives
  • Proactively work with team members, other marketing teams, brand, finance, customer analytics, and other cross‑functional groups
  • Work with team members and key business partners to create, present, and implement seasonal strategies
  • Support the team in various brand initiatives & marketing programs
  • Contribute to the preparation of monthly presentations to brand partners
  • Analyze competitive marketplace and follow marketing trends

Criteria

  • BA/BS Degree in Marketing, Business, or related field
  • 1+ year of experience in Digital Marketing
  • Enthusiastic and self‑motivated, with the ability to lead projects proactively
  • Analytical, proactive, problem‑solver with insatiable curiosity
  • The ability to see trends and to extract actionable insights from data to drive results
  • Strong organization and interpersonal skills; excellent written and oral communication skills
  • The ability to work in a fast‑paced environment with the ability to prioritize, work on multiple projects, and be flexible
  • Intermediate to advanced Excel skills (v‑lookups, pivot tables)
  • Meticulous attention to detail
  • Ability to build effective relationships within the team and with cross‑functional partners & vendors
  • Experience with a web analytics system is a plus

Our Mission Around Diversity, Equity & Inclusion

We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high‑performing teams, and delivers superior customer experiences. We will create and nurture a global company culture where we confidently bring our authentic selves to work every day: where the only criteria for advancement are the quality of our work, the contributions we make to our teams and the business, and our ability to lead; and where our individual differences—whatever they may be—are valued, explored and appreciated.

Benefits Just for You

  • A generous discount on all Williams‑Sonoma, Inc. brands
  • A 401(k) plan and other investment opportunities
  • Paid vacations, holidays, and time off to volunteer
  • Health benefits, dental and vision insurance, including same‑sex domestic partner benefits
  • Tax‑free commuter benefits
  • A wellness program that supports your physical, financial, and emotional health

Your Journey in Continued Learning

  • In‑person and online learning opportunities through WSI University
  • Cross‑brand and cross‑function career opportunities
  • Resources for self‑development
  • Career development workshops and learning programs
  • Speaker series

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H‑1B or other employment‑based immigration)

This role is not eligible for relocation assistance.

Williams‑Sonoma, Inc. is an Equal Opportunity Employer. Williams‑Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

About Us

Our Company
Founded in 1956, Williams‑Sonoma, Inc. is the premier specialty retailer of high‑quality products for the kitchen and home in the United States. Our family of brands are Williams‑Sonoma, Williams‑Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully‑designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick‑and‑mortar store opened more than half of a century ago. What hasn't changed is our passion for high‑quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi‑brand, multi‑channel, global enterprise supported by state‑of‑the‑art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.

Job Location

753 Davis Street, San Francisco, CA, 94111, US

#J-18808-Ljbffr

Job Tags

Seasonal work, H1b, Local area, Home office, Relocation package, Flexible hours

Similar Jobs

The H&K Group

Laborer Job at The H&K Group

 ...reimbursement programs available to qualifying employees for approved programs ~ Additional training programs including on the job, online through H&K Academy, manufacturer offered training, and more Responsibilities Essential Duties and Responsibilities... 

First Commerce Bank

Universal Community Banker I - Part Time Float Job at First Commerce Bank

Starting Salary: $20/hr. (negotiable dependent upon experience) REQUIRED EXPERIENCE: Minimum of one (1) year bank Teller experience preferred. (retail cash handling experience required) Proficient in English, reading, writing, and grammar skills Analytical and...

Boston Medical Center

Orthopedics - Hand Surgeon Job at Boston Medical Center

The base salary of the finalist selected for this role will be determined based on a variety of factors, including but not limited to clinical FTE, qualifications, experience, education, board certifications, specialty, training, and scope of practice. The above hiring...

Alro Steel Corporation

2nd/3rd/Weekend Shift Material Handler/Machine Operator Job at Alro Steel Corporation

 ...Alro Steel, a family-owned company, is currently seeking 2nd/3rd/Weekend Shift Material Handlers/Machine Operators to join our team in Clare, MI. If you are a team player that is, dependable, safety conscious and hardworking with an attention to detail, then... 

Strive Global Events

Inbound Call Center Agent Job at Strive Global Events

 ...management and marketing, we blend creativity, strategy, and innovation to deliver experiences that leave a lasting impression.About the RoleWe are seeking a friendly and dependable Inbound Call Center Agent to join our Atlanta team and assist with client communication,...